In honor of Cartier’s 165th anniversary, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.

“The Cartier Odyssey” (L’Odyssée de Cartier) marks the label’s most ambitious advertising project for over a decade.

Directed by Bruno Aveillan, the film was launched March 4 on television screens across the US, France, China, Russia, the UK, Hong Kong and the Middle East.

Through this 3 minutes film, Cartier offers a unique moment of escape, inspired by the desire to enchant, to share its passion and to communicate its values.